Startup 101
By Chang Liu
Table of Contents
Part I
The Core
Part II
The Process
Part III
Elements of startup design
Part IV
Essential business, humanity, economics, and philosophy
Part V
The Startup Tools
(for starting business, running business, and obtain funding)
Templates
Appendix and resources
The Teensharks startup video stories library
The book library
The dictionary and vocabulary
The pictorial cards gallery
The case studies library
The Q&A vault
The Quotes cards
Social media: youtube, instagram, pinterest, and Twitter.
The indexes
Important Tips #important_startup_tips ☝
Hard rules #startup_hard_rules (important lessons earned on battlegrounds, veteran hacks) ✌
The myth #startup_myth ☕
#startup_quotes
Starting
up a business is to establish a business from new. It is not just to
startup a company. The company only facilitates the business. A
startup business consists of three parts: (1) THE BUSINESS; (2) THE
STARTUP; (3) THE FOUNDERS. A founder is the chief builder - the founder
build (1) the business and sale; (2) the company; (3) the offering; (4)
the name.
TOC EXPANSION
Part I
The Core
Part II
The Process
Chapter 1: Cooking up a startup - the essential ingredients and steps
Four
essential processes: Offering to Market to Customer; Curiosity to
Product to Merchandise, Personal Knowledge to Experience to Maturity (
link)
Other flows of larger scale: history, discovery, society, war, diffusion
The required elements of a startup
Managing the two jumps: focus to growth, early to mature
Chapter 2: Readiness evaluation
Startup Readiness Levels
Startup Personal Readiness
Startup Product Readiness
Startup Market Readiness
Startup Funds Readiness
Chapter 3: The learning and practice of startup skills
Time axis
Chapter 4: Participate in the connection and flow
Business supply chain
The flow and transactions of money and value
Part III
Elements of startup design
Chapter 1: The frame work of design
Heaven, Earth, and Human
The Builder in Chief: Founders, Investor, Talents
Time, repeat and accumulation
The world refreshes itself.
[
Link1]
Chapter 2: Beginning and End of Startup
The only element that matters: SALES
You can invent anything, but you need to steal a sale. The era of "make something and they will come" is over.
The startup process ends with a brand
The exit of various players
Chapter 3: Choosing a business to start
Types of business to start
Definition of a good business
Repeated sales and continuous operations
Chapter 4: Mixing the high and low, big and small
An idealistic person making money, and a technical person making sales
The mixing of dream, details, money and sweat
The elements that are rare and relative: Sales, Quality, and Talent
No one will buy anything. The value to money exchange
Chapter 5: Business if Final Level of the Game
Business is war, not a war game
Business is survival, cash is survival, innovation is survival
Quality is only barrier you can count on
You are the chief builder: vision, trust, talent around you, money, and quality
Business is about collaboration. Business model - Ecosystem
Business is about extreme focus.
Business is about giving maximum joy.
Business is about relentless money and profit making.
Chapter 6: The Elements and their connections
The elements and contradictions (dream and focus; focus and scaling)
The elements and confusions
Chapter 7: You understanding yourself and managing your life
Personal career planning: livelihood and employment process
Managing the three opposite: Grand and Detailed, Focus and Grow, You and World
Innovation of world renewing itself, not you renewing
Startup is giving people what they want, not to make them pay for what you intend to sell
You are not the center of business (give what people want; give more to make money)
For the first three years, you are your worst enemy
Chapter 8: How do investors see your business and offering
#startup_quote Investors may not be as clever, but they are not fools
Investment and investors - what do they want and what do you want?
Chapter 9: Hard way is the only way to go, the easy way is a setup
Ideation fantasy busters
New is not the answer (novel and new; different and new)
Offering to satisfy a need is bad way to start
Getting rich should not be your motivation
Cleverness is not the answer
Chapter 10: The Long Haul Finisher: Rule of thumb target numbers as reference
The numbers from reliable sources
Part IV
Essential business, humanity, economics, and philosophy
Types of knowledge
Talent Equals Balance of Integrity, Skills, Aspiration
Catch All For Future
Hash tag collection
Index
Part V
The Startup Tools
(for starting business, running business, and obtain funding)
The
entire startup is build on three preconditions: sales, quitting your
job, and two people. If not, it is called a hobby or prequel.
Templates for ideation
Tools for managing production of quality products
Tools for bringing your products to markets
Tools for enticing your customers to the same market
Business plan tools
Business model generation tools
Business choice tools
Product development tools
Startup school homework and quizzes
A brand is a name that you decide to own and monopolize, so that people can find you.
A sale is someone else's livelihood you decide to steal.
The
NEW in innovation is the new strategy for doing an old business much
better (called a disruption). The SECRET in innovation is the details
of your method.
Startup
is not about participation and hope. It is to monopolize a very well
defined sector of business and provide maximum value to your customers
but prevent others from doing the same.
